Portfolio :: ASB Alumni
"Show it - don't say it" - here's a selection of the projects I've been fortunate enough to work with during my time at ASB Alumni. I've done so many different things and worked on so many different projects. This list aims to emphasize and reveal the horizontal depth of my talent and know-how.
June ´06 - Present
ASB Alumni, Aarhus School of Business
Green Ambassador Promo Video (August 2010)Description: the "Green at ASB" program promotes a more sustainably conscious mindset amongst student, faculty and staff. This video was a part of an awareness program targeted new students.
My role: share with students why I believe in ASB's strategy for sustainable growth through innovation and why I volunteered to become a "Green Ambassador".
Alumni Ambassador Program- (August 2009 - Present)
Description: this program give highly engaged alumni the opportunity to become an ambassador for their education, organization and/or region. It's a way to illuminate those special alumni who have something to share so that others can easily find them.
My role: I came up with the idea while flying to Liverpool and within a month, had the concept developed, the marketing and communcation planned and the first invitations to become an ambassador underway. Today, the program has over 100 ambassadors combined and my job is to generate awareness for the program, broker relations between alumni and other constituents and recruit new ambassadors.
Read about the ambassador program in the the AU alumni magazine, Augustus (in Danish)
Alumni Chapters - local alumni networks (December 2007 - Present)
Description: with alumni scattered across the globe, the idea with this initiative has been to help far-flung alumni maintain and strenghthen the bond between ASB so we can continue to support them and so they can support us locally. The activities include for examplce academic and networking events that are organized together withlocal alumni who act as chapter representatives.
My role: I kickstarted this project by conducting a survey of all alumni living abroad to gauge the level of interest and support in order to establish a rationale for building chapters. With an overview of where to begin, we embarked on an international journey that today boasts 6 international chapters and 1 local. My role is to oversee the development and growth of each chapter, help develop strategies and act as a liasion between ASB and local chapter representative. Read more
Read about alumni chapters in the AU alumni magazine, Augustus (in Danish)
CONNECT - online community (August, 2009 - Present)
Description: A revamped overhaul to the online community and alumni database - including front- and backend. Enables alumni to easliy find other alumni, students, faculty and staff while offering groups for communities of practice.
My role: I helped develop the backend and define the database needs, but my main area of inpact was in designing and maintaining the userface in concert with the visual identity. Aside for helping determine the strategy for CONNECT, I'm also administrator/editori and hel generate content and administering incoming users and new functions.
ASByou Alumni - online community (June, 2008 - August, 2009)
Description: ASByou Alumni is an online community we created for alumni that offers a platform to stay connected by forming groups, gathering friends and sharing knowledge - just to name a few of the many features.My role: this project was my brainchild, and I came up with both the idea and name after helping create a parallel platform for students (ASByou). I was a key player in the development and implementation of the platform and was deeply involved with and responsible for the design and content. Today, I have more of an editorial/development function, but also help by adding content and administering incoming users and new functions.
Fade away campaign - awareness campaign (June, 2008)
Description: this small leaflet was distributed to over 1,500 participants in conjunction with the 2008 summer graduation in an effort to create awareness of the newly launched online community, ASByou Alumni. The goal was to mimic a polaroid photograph that was fading and combined with the tagline "don't let your friends fade away" emphasized the ability to preserve friendships via ASByou Alumni.My role: I managed this small project solo from the idea and concept development phase all the way to production. I was able to rely on our trusty in-house graphic artist for the visual aspects of the project.
Alumni pin and Graduation Diploma (January ´09)
Description: as a result of the merger between ASB and Aarhus University, we were required to update the alumni pin that is presented to graduates during the graduation ceremonies. During this process, we also discovered that alumni had no way of showing their affiliation to ASB in the home or workplace, so we commissioned an all new ASB diploma that will enable alumni to demonstrate their pride in with a "wall-worthy" diploma.My role: I pitched the idea, designed the prototypes, coordinated contact with the designers and helped implement the items plus establish procedures for usage.
ASB Magazine 2007 - branding/recruiting initiative (July, 2007)
Description: this magazine was our second attempt to interest/recruit the roughly 25,000 alumni who had yet to react to the first magazine/brochure that was distributed roughly a year before. With a focus on storytelling and corporate communication, our goal was to "show" the value that ASB Alumni had contributed and to stimulate interests amongst inactive alumni.My role: I played an active role in all phases of the project, in particular during the concept development phase. I helped determine the format, design and general tone, plus was influential in selecting, writing and editing content. I became a sparring partner for our design bureau when it came to determining the visual elements (graphics and photos) and had the honor of managing the photo shoot that gave us our prized cover photo. In retrospect, this was an awesome project that I hope I'll be able to repeat in the future.
CONNECTED - ASB Alumni newsletter (June ´06 - present)
Description: previously called "News from ASB Alumni", the ASB Alumni newsletter is distributed to roughly 5,000 alumni in both Danish and English approximately 5-7 times a year.My role: I've been co-editor since ´06, which includes the task of developing and implementing an overall editorial strategy. Together with my co-editor, I'm in charge of choosing each newsletter's theme, stories and overall focus as well as editing and occasionally writing articles. In addition to this, I have the overall responsibility for the visual components and create a large number of the graphical elements on my own. Last, but not least, I analyze the response data for each newsletter and use this data to adjust our tactics accordingly.
Rebranding: in the winter of 2008, I proposed and implemented a rebranding of the ASB Alumni newsletter to give it more character and help differentiate it from other newsletters. CONNECTED is the new name and is rooted in our tagline, "stay connected". I also engineered a change in style and formality to give the newsletter a more personal, one-to-one tone and develop a better rapport with alumni. This resulted in both co-editors addressing the recipient at the beginning of each newsletter using an informal and friendly tone. This change in voice was also coupled with the incorporation of staff photos that are now used in the newsletter and in articles in an effort to increase awareness of the people behind the brand - ASB Alumni.
In Brief - alumni podcast (ultimo ´07 - present)
Description: In Brief (Kort Sagt in Danish)is the first ever podcast broadcasted from ASB and was created as a pilot project to test the technology, concept and interest. In Brief is linked to the ASB Alumni newsletter (CONNECTED) and offers a succinct account of the latest alumni news as well as events and news from ASB. Each episode lasts roughly 5 minutes and is produced in house.My role: I'm the founding father of podcasts at ASB. I not only created the In Brief concept, but also produced each podcast and managed pre- and post production. I also provided the voice (and enthusiasm) for each edition. I also led the marketing effort(s) including design of the logo and distribution via the ASB website and iTunes.
